businesschief.com 33GODADDY
philosophy and what can we do to support
them? ‘Go’ exemplifies all that we want them
to do; it captures that entrepreneurial spirit
and it's paying homage to the importance
of humanity and joy that we wanted in
that logo.”
Focusing on CX (customer experience) is
a big part of fulfilling the renewed promise
of that logo. “A few years ago, if you went
to GoDaddy with the intention of buying
a domain, adding hosting or email, or any
of the various products that we're offering,
you would have found a front of site
architecture that was cumbersome,” says
Tice. Subsequently, this was improved by
reducing the amount of clicks customers“ To take us to the next
level of innovation,
we needed to bring
in vendors that could
change the game for
us: new technologies
and new ways
of working”
KEITH TICE
CHIEF PROCUREMENT OFFICER,
GODADDY