businesschief.eu 297DELL TECHNOLOGIES
“OUR CUSTOMERS HAVE
HAD TO ACCELERATE THEIR
DIGITAL TRANSFORMATION
PROJECTS TO BE ABLE TO TAKE
ADVANTAGE OF THE EMERGING
DIGITAL ECONOMY”
ARASH GHAZANFARI
CTO (UK),
DELL TECHNOLOGIESBearing those tenets in mind allows
businesses to thrive, as Ghazanfari explains.
“It’s about assessing the risk of adoption of
new digital technologies and providing a
consumer-like, persona-driven experiencethat effectively makes the complexities
around delivering a digital workspace
disappear and enables businesses to focus
on delivering business value.” Having that
increased awareness of risk can then lead to
better outcomes. “Organisations didn’t always
have a comprehensive digital strategy. Now,
it’s essential that they do. With that comes a
need to look at how risk is being mitigated and
managed effectively, but this can actually be a
really positive thing. The more that we assess
and evaluate digital risks, the faster and better
organisations can transform digitally.”
From this viewpoint, security acts as a
catalyst for, rather than a barrier to, innovation.
“In order to achieve that outcome, you need
to have visibility of your threat landscape
and your risk profile,” says Ghazanfari. “We
can help our customers understand every
aspect of their business architecture so
that they have the end-to-end visibility