Technology - USA (2021-03)

businesschief.eu 309

DATORAMA

they're limited in resources. “Partners that

can think beyond our spend and resources

and expand the capabilities of the platform

to help our customers leverage their

solutions - so that's the power.”

Datorama has an app with Brandwatch

which allows marketers to understand the

reach of paid campaigns, not just organic,

which is a major benefit for anyone on

social media.

“We have an ecosystem of consulting

partners and system integrators, like

Accenture and Deloitte and smaller

companies like Nabler, which help us sell

Datorama as an extension of our sales

and customer service teams which will help

us scale. And that's something that we've

expanded and learned a lot.

Solutions for ecommerce

The restrictions imposed by the COVID-

19 pandemic from remote working and

lockdowns has seen marketers turning to

Datorama to focus their online sales.

“Everyone's turning to ecommerce and

now there's a need for a lot of website

analytics, a lot of ecommerce solutions

and integrations with ecommerce sites like

Shopify, Amazon and Walmart,” said Ram.

“A lot of the things that we saw happening

in small steps during the past eight years

really accelerated in a way that no one

thought was possible during the first

eight months of the pandemic. I think

ecommerce will stay and grow stronger.”

Salesforce acquisition

When Salesforce acquired Datorama three

years ago it opened up global markets

and took it to the next level. “It brought in

massive scale to roll into the Salesforce

machine and that changes a lot of our

processes,” commented Ram.

2012

Year founded

519

Number of

employees

$75.3mn
Revenue USD
(2019)