Technology - USA (2021-03)

(Antfer) #1

310 March 2021


DATORAMA


POWER OF THE DATORAMA
DEVELOPER PORTAL

Datorama’s Marketplace includes
Salesforce apps, as well as apps
from customers and partners that have
been built using the Datorama Developer
Portal. These include:


  • Salesforce Marketing Cloud Cmail:
    Offers customers interactive
    analytics that help benchmark and
    measure the effectiveness of email
    marketing campaigns

  • Xandr Invest Essential Monitoring:
    Identifies ad server discrepancies and
    surfaces KPI performance trends for
    marketers to optimise campaigns and
    budgets more effectively

  • Workspace Health: Monitors data quality
    across every marketing source in one
    actionable view

  • Social intelligence: Compares brand
    presence for competitive insights across
    Facebook, YouTube, LinkedIn and Twitter

  • SmartLens Apps: The following apps
    deliver improved reporting for top
    marketing sources by displaying KPIs,
    trends and instant analytics


“ A really good


leader needs


to define a


vision, have the


ability to articulate


it and finally the


determination


and conviction to


go ahead with it”


BOAZ RAM
HEAD OF TECHNOLOGY PARTNERSHIPS,
DATORAMA
Free download pdf