businesschief.eu 311DATORAMA
“We've grown in size with the acquisition
and in relation to the global resources
open to us. Salesforce is an amazing
company to work - as I think, it has the
right heart in place - especially with its
involvement in philanthropy.”
Looking ahead, Ram says the proliferation
of marketing solutions is ever-changing.
“It's a very dynamic industry, Apple recently
announced that, as part of the iOS 14 update,
it will be giving users the choice to block the
Identifier for Advertisers (IDFA) identifier at
the app level.
“This is going to kill the option to track
campaigns using their Apple phones. And
that's a major change in the industry.”
According to reports, Apple has taken the
strategic stance that privacy is a user right and
is currently taking steps to grant users more
ability to opt-out of any type of targeting or
tracking the change is expected to occur
across Apple’s entire product portfolio.
IDFA is a unique identifier for mobile
devices and is used to target and measure
the effectiveness of advertising on a user
level across mobile devices.
Looking ahead how technology will shape
the industry in the near future, Ram predicts
cryptocurrency will take off - not just as a
speculative financial tool - but as an actual
currency to be used in retail and marketing.
“I think it's, it's getting to the point where it's
mature enough and safe enough for some of
these currencies. I'm excited to see how the
GameStop drama pans out.”