businesschief.com 37GODADDY
“ Go’ exemplifies all that
we want [customers]
to do; it captures that
entrepreneurial spirit
and it's paying homage
to the importance
of humanity and joy
that we wanted in
that logo”
KEITH TICE
CHIEF PROCUREMENT OFFICER,
GODADDYneed to perform to find what they need.
GoDaddy also introduced automated
chatbots to streamline its communication
channels and ensure queries are resolved
diligently. “We’ve brought in chat automation
so that our customers can come in, get what
they need, and then move on. Speaking with
a GoDaddy care representative is a fantastic
experience, but, at the end of the day,
running their business is what's important
for our customers.”
This sense of technological pragmatism
combined with a refreshingly adaptable
mindset will form the bread and butter of
GoDaddy’s approach to procurement in
- However, Tice has grander visions
for his department beyond cost reduction,
value creation and capital management. “We
now are very focused on reducing supply
risk and members of my team have goals set
against that - we call it ‘joining forces’. I've
also moved our organization into becoming
more of a strategic advisor to the business as
a whole. We now understand their roadmaps
and where they're headed, and we're able
to align suppliers and or technologies to match
that.” As digital transformation continues
to accelerate there will still be challenges,
particularly relating to properly onboarding
and training new remote-based team
members, but Tice is certain that “every
dollar spent” will enhance procurement’s
influence, build supplier relationships, and
facilitate its growth. Times are changing, he
reasons, and those who can’t keep up with
the new program are in danger of being
left behind.