Guia Histórico Chevette - Especial Opala & Cia - Luiz Guedes Jr (2019-07)

(Antfer) #1

ĐŽŵƉƌŝŵĞŶƚŽ͕ Ž ŚĞǀĞƩĞ ƉĞƐĂǀĂ
ĂƉĞŶĂƐΘϭΘŬŐŽƋƵĞƚĂŵďĠŵĐŽŶ-
ƚƌŝďƵşĂ ŶŽ ĚĞƐĞŵƉĞŶŚŽ͘ K ŵŽĚĞƌ-
ŶŽƐŝƐƚĞŵĂĚĞǀĞŶƟůĂĕĆŽĚŝƐƉĞŶƐĂ-
ǀĂĂŶĞĐĞƐƐŝĚĂĚĞĚĞƋƵĞďƌĂͲǀĞŶƚŽ͘
ůĠŵĚŝƐƐŽ͕ŽŵŽĚĞůŽĚĂŚĞǀƌŽůĞƚ
ũĄ ŝŶĐŽƌƉŽƌĂǀĂ ŵŽĚĞƌŶŽƐ ŝƚĞŶƐ ĚĞ
ƐĞŐƵƌĂŶĕĂ͕ ĂůŐƵŶƐ ĚĞůĞƐ ŝŶĠĚŝƚŽƐ
ŶŽŶŽƐƐŽŵĞƌĐĂĚŽŶĂĠƉŽĐĂ͕ĐŽŵŽ
ƉĂŝŶĞů ŝŶũĞƚĂĚŽ Ğŵ ƉůĄƐƟĐŽ ^͕
ĐŽůƵŶĂĚĞĚŝƌĞĕĆŽŶĆŽƉĞŶĞƚƌĂŶƚĞ͕
ĐĂƌĚĆ ďŝƉĂƌƟĚŽ͕ ĚƵƉůŽ ĐŝƌĐƵŝƚŽ ĚĞ
ĨƌĞŝŽ͕ ŵĂĕĂŶĞƚĂƐ ĞŵďƵƟĚĂƐ͕ ĐĂƉƀ
ĐŽŵƚƌĂǀĂĚƵƉůĂĞĂƚĠŽƉŝƐĐĂͲĂůĞƌ-
ƚĂ͕ ƋƵĞ ŶĂ ŽĐĂƐŝĆŽ ĂŝŶĚĂ ŶĆŽ ĞƌĂ
ŽďƌŝŐĂƚsƌŝŽ ŶŽ ƌĂƐŝů͘ KƵƚƌĂ ŶŽǀŝ-


ĚĂĚĞ ĞƌĂŵ ŽƐ ƉŶĞƵƐ͕ ĂŝŶĚĂ ĚŝĂŐŽ-
ŶĂŝƐ͕ŵĂƐũĄƐĞŵĐąŵĂƌĂ͘

MARKETING DE GUERRA
WĂƌĂ ĐŽŶƐĞŐƵŝƌ ĐŽůŽĐĂƌ ƐĞƵ ŵŽĚĞ-
ůŽ ŶŽ ŵĞƌĐĂĚŽ ĐŽŵ ƉƌĞĕŽ ƌĞůĂƟ-
ǀĂŵĞŶƚĞ ĐŽŵƉĞƟƟǀŽ Ğŵ ƌĞůĂĕĆŽ
ĂŽ ĚŽ &ƵƐĐĂ͕ ŽƐ ĚĞƉĂƌƚĂŵĞŶƚŽƐ

ĚĞ ĐƵƐƚŽƐ Ğ ŵĂƌŬĞƟŶŐ ĚĂ 'D Ɵ-
ǀĞƌĂŵ ƋƵĞ ƐĞ ĚĞƐĚŽďƌĂƌ ƉĂƌĂ ĞŶ-
ĐŽŶƚƌĂƌ ƵŵĂ ƐŽůƵĕĆŽ ĚĞ ĐŽŵƉƌŽ-
ŵŝƐƐŽ͘  ƐĂşĚĂ ĨŽŝ ĚŝƐƉŽŶŝďŝůŝnjĂƌ Ă
ŶŽǀĂ ƚĞĐŶŽůŽŐŝĂ ƋƵĞ Ž ŚĞǀĞƩĞ
ĂŐƌĞŐĂǀĂ ŽĨĞƌƚĂŶĚŽ ŝŶŝĐŝĂůŵĞŶƚĞ
Ž ŵŽĚĞůŽ ĐŽŵ ƵŵĂ ǀĞƌƐĆŽ ƷŶŝĐĂ͕
ĚŝŐĂͲƐĞ ĚĞ ƉĂƐƐĂŐĞŵ͕ ďĞŵ ƉŽďƌĞ͘

K^d/>KDKZEK͕KDsK>hD^D&/E/K^DW>Z
Es/Z͕d/sZDKKE^hD/KZZ^/>/ZK͕D^K
{}DEdK/EdZEKZDh/dKWKZEWZ/D/Z'ZK


Apesar do estilo
e da mecânica
modernos, o
acabamento
interno era bem
pobre, com bancos
e laterais revestidos
em tecido sintético

19

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