Guia Histórico Chevette - Especial Opala & Cia - Luiz Guedes Jr (2019-07)

sZ^K,d,K,sdd&K/>EDϭεΘϬZs/Ed

hDEd1DdZK^D/^hZdKYhK^͘K,d,>EKh

{}^h^^K/D/dK͕D^WKZhZdKWZ1KKdDWK

EĂůŝŶŚĂŚĞǀĞƩĞϭεϳε͕Ă'DƉĂƐ-

ƐŽƵ Ă ŽĨĞƌĞĐĞƌ ĂƐ ŽƉĕƁĞƐ ĚĞ ǀŝĚƌŽ

ƚƌĂƐĞŝƌŽ ƚĠƌŵŝĐŽ͕ ĐŽŵĂŶĚŽ ĚŽ ůĂ-

ǀĂĚŽƌ ĚĞ ƉĂƌĂͲďƌŝƐĂ ĐŽŵ ƚĞŵƉŽ-

ƌŝnjĂĚŽƌ Ğ Ž ĐĂƌďƵƌĂĚŽƌ tĞďĞƌ ĚĞ

ĐŽƌƉŽĚƵƉůŽĞĚŽŝƐĞƐƚĄŐŝŽƐ͘KƵƚƌĂ

ŶŽǀŝĚĂĚĞ ƉĂƌĂ ϭεϳε ĨŽŝ ƚĂŵďĠŵ

Ă ŽƉĕĆŽ ĚĞ ƌĞǀĞƐƟŵĞŶƚŽ ŝŶƚĞƌŶŽ

ƟƉŽ ŚąƚĞĂƵ ;ĚĞ ĐŽƌ ǀŝŶŚŽ͕ ĐŽŵŽ

ŶŽKƉĂůĂͿƉĂƌĂĂǀĞƌƐĆŽŵĂŝƐůƵdžƵ-

ŽƐĂŚĞǀĞƩĞ^>͘ůĠŵĚŝƐƐŽ͕ŽǀŝŶŝů

ƵƟůŝnjĂĚŽ ŶĂ ĨŽƌƌĂĕĆŽ ĚĂƐ ƉŽƌƚĂƐ Ğ

ůĂƚĞƌĂŝƐƚƌĂƐĞŝƌĂƐƉĂƐƐŽƵĂƐĞƌŵĂŝƐ

ŵĂĐŝŽĞ͕ŶŽƐŵŽĚĞůŽƐĚĞĚƵĂƐƉŽƌ-

ƚĂƐ͕ Ž ĚĞƐĐĂŶƐĂͲďƌĂĕŽ ĚĂƐ ůĂƚĞƌĂŝƐ

ƚƌĂƐĞŝƌĂƐƉĂƐƐĂƌĂŵĂƐĞƌŝŶĐŽƌƉŽƌĂ-

ĚŽƐăĨŽƌƌĂĕĆŽ͘

WƌŽĐƵƌĂŶĚŽ ĐĂƟǀĂƌ Ž ƉƷďůŝĐŽ ũŽ-

ǀĞŵ͕Ă'DƚĂŵďĠŵůĂŶĕŽƵĞdžĐůƵ-

ƐŝǀĂŵĞŶƚĞŶĂůŝŶŚĂϭεϳεŽŚĞǀĞƩĞ

:ĞĂŶƐ͕ƵŵŵŽĚĞůŽĐŽŵĂĐĂďĂŵĞŶ-

ƚŽĚŝĨĞƌĞŶĐŝĂĚŽĞŶŽƋƵĂůŶĆŽƉƌĞ-

ĐŝƐŽƵ ĨĂnjĞƌ ŐƌĂŶĚĞ ŝŶǀĞƐƟŵĞŶƚŽ͕

ũĄ ƋƵĞ Ž ƉƌŝŶĐŝƉĂů ĚĞƐƚĂƋƵĞ ŶĞƐƚĂ

ǀĞƌƐĆŽĞƌĂŽĞƐƚŽĨĂŵĞŶƚŽĞŵďƌŝŵ

ĂnjƵů͕ ƐĞŵĞůŚĂŶƚĞ ĂŽ ƵƟůŝnjĂĚŽ ŶĂƐ

ƉŽƉƵůĂƌĞƐ ĐĂůĕĂƐ ũĞĂŶƐ͕ ƐĞŶĚŽ ƋƵĞ

ŽƐ ƉŽƌƚĂͲŽďũĞƚŽƐ ŶĂƐ ůĂƚĞƌĂŝƐ ĚĂƐ

ƉŽƌƚĂƐ ŝŵŝƚĂǀĂŵ ŽƐ ďŽůƐŽƐ ĚĞƐƐĂƐ

ǀĞƐƚĞƐ͘&ĂďƌŝĐĂĚŽĂƉĞŶĂƐŶĂƐĐŽƌĞƐ

ƉƌĂƚĂ ŝĂŵĂŶƚĞ ŵĞƚĄůŝĐŽ Ğ ďƌĂŶĐŽ

ǀĞƌĞƐƚ͕ ĐŽŵ ƉĂƌĂͲĐŚŽƋƵĞƐ ƉŝŶƚĂ-

ĚŽƐ Ğŵ ƉƌĞƚŽ͕ ĞƐƚĂ ǀĞƌƐĆŽ ǀŝŶŚĂ

ĐŽŵ ĂĚĞƐŝǀŽƐ ĚĞƐƚĂĐĂŶĚŽ Ă ĚĞŶŽ-

ŵŝŶĂĕĆŽ͞ũĞĂŶƐ͟ĐŽůĂĚŽƐŶŽƐƉĂƌĂ-

ͲůĂŵĂƐĚŝĂŶƚĞŝƌŽƐ͘

MOTOR A ÁLCOOL

Lançado em 1980,
o Chevette Hatch
reforçou a posição
do modelo no
mercado, apesar
de “canibalizar” em
uma primeira fase
as vendas do sedã

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