2021-03-08 Publishers Weekly

(Coto Paxi) #1
WWW.PUBLISHERSWEEKLY.COM 17

The dinner dilemma
With few boundaries remaining between work and home, and
time expanding and contracting in unusual ways, a number of
cookbooks focus on ingenuity, intuition, and—like Chetna’s 30
Minute Indian—speed.
“I wanted to create meals that were quick and easy, but also
flavorful,” Makan says of her approach. In her book, which
comes on the heels of 2020’s Chetna’s Healthy Indian: Vegetarian,
she continues her quest to demystify
Indian cuisine for a wide audience, using
shortcuts, such as canned vegetables, to
cut hands-on preparation and cooking
time.
Sam Sifton, food editor at the New York
Times and founding editor of NYT
Cooking, speeds things up by encouraging
readers to trust their intuition in his
forthcoming New York Times Cooking
No-Recipe Recipes (Ten Speed, Mar.).
The book’s “recipes”—for such dishes
as smothered pork chops, soft-boiled
eggs with anchovy toast, and oven
s’mores—offer a list of ingredients
and brief instructions but no quanti-
ties, saving cooks time and leaving
them room to flex their culinary cre-
ativity. PW’s starred review described

T


he pandemic has dramatically changed the way
we cook. In a December 2020 study by Hunter,
a food and beverage marketing communications
firm, 54% of respondents said they are cooking
more than they were before the pandemic, and
35% say they “enjoy cooking more now than ever.” Why?
Because by cooking they save money, eat healthier, and feel
good, respondents said.
Cookbook authors and publishers
have noted these shifts and are
acting on them. When Chetna
Makan, a Great British Baking Show
semifinalist and Instagram and
YouTube personality, conceived of
her new book, Chetna’s 30 Minute
Indian (Mitchell Beazley, June), she
and her family were under strict
lockdown orders in the U.K.
“Weeks in, I noticed the enthusiasm for complicated or
elaborate meals and dishes had dissipated,” Makan says. Her
book, she hopes, will help home cooks “break away from their
stresses and make a delicious meal” and “just bring some joy into
their life.”
A raft of forthcoming cookbooks aims to do the same,
offering stressed-out, homebound, and frugal-minded readers
recipes that will meet them where they are during this ever-
stranger era.


New cookbooks focus on thrift,
speed, and other
pandemic-era values

BY POOJA MAKHIJANI

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