38
Fortune (ISSN 0015-8259) is published monthly by Fortune Media (USA) Corporation, Principal Office: 225 Liberty St., New York , NY 10281-
- Periodicals postage paid at New York , NY, and additional mailing offices. Postmaster: Send all UA A to CFS. (See DMM 507.1.5.2).
Non-Postal and Military Facilities: Send address corrections to Fortune Magazine, P.O. Box 37508, Boone, IA 50037-0508. Canada Post
Publications Mail Agreement #40069223. BN# 888381621RT0001. © 2019 Fortune Media IP Limited. Printed in the U.S.A. Customer
Service and Subscriptions: For 24/7 service, please use our website: w w w.fortune.com/myaccount. You can also call 1-800-621-8000 or
write to Fortune Magazine, P.O. Box 37508, Boone, IA 50037-0508. Reproduction in whole or in part without written permission is strictly
prohibited. Your bank may provide updates to the card information we have on file. You may opt out of this service at any time.
4
FORTUNE.COM // MAY.1.
tech
22 Don’t Tell Anyone
How nondisclosure
agreements became
one of the tech indus-
try’s favorite tools—and
why free speech may
still be a long way off.
By JEFF JOHN ROBERTS
24 When Tech and
Labor Collide
As technology pushes
deeper into the work-
place, some employees
are pushing back.
By JONATHAN VANIAN
invest
28 When a Shuffled
Deck Means a Better
Hand
At the few companies
with “staggered”
boards, sharehold-
ers can replace only
a few directors at a
time. Here’s why that
continuity has paid off
for investors.
By RYAN DEROUSSEAU
32 Pain-Proof
Your Portfolio—
for Next Time
The array of recent
changes to the tax code
left investors dizzy this
year. But these four
moves could save you
money over the long
haul. By ERIK SHERMAN
focus
13 D i s n e y ’s L a t e s t
Blockbuster Isn’t in
Theaters
Robert Iger enlists
Stormtroopers and
X-Men in a bid to win the
streaming wars.
By ADAM LASHINSKY
16 Making Green
Here’s what people
actually get paid in the
high-growth industry
of legal marijuana.
By CHRIS MORRIS
17 Can Best Buy
Keep Winning?
The blue-and-yellow
big box turns to a
trusted lieutenant of its
turnaround CEO.
By PHIL WAHBA
18 When Plus
Is a Minus
Branding experts
weigh in on the growing
use of the arithmetic
symbol in product names.
By ARIC JENKINS
19 Neue Batterien
The German govern-
ment has made a big bet
on batteries, but is the
investment in the right
place? By DAVID MEYER
briefing
6 Hope and Courage
Move the World
How to understand
the traits that great
leaders share.
By CLIFTON LEAF
foreword
34 Bali’s Inimitable
Allure
Whether you’re seeking
spiritual wellness
or a surfer’s paradise,
this Indonesian island
is a destination of
balance.
By ALEXANDRA KIRKMAN
36 An Adventure
With Purpose
Ecotourism is increas-
ingly trendy, but this
African safari operator
has been walking the
walk for 35 years.
By LINDSEY TRAMUTA
38 Time for Travel
You don’t need to
be Jacques Cousteau
to enjoy these voyag-
ing watches.
By DANIEL BENTLEY
last byte
96 Birth of a
Quandary
In most industrial
nations, the average
number of childbirths
per woman has fallen.
But what’s good news
for the planet is also
a looming economic
challenge.
Te x t by MATT HEIMER;
graphic by NICOLAS RAPP
CONTENTS
Newslet ters
DAILY INSIGHT
INTO WHAT FORTUNE
EDITORS ARE
WATCHING
ceo daily
Our dose of
analysis and must-
read business
news.
term sheet
Updates on
venture capital,
private equity,
and other deals.
raceahead
A deep dive
into culture
and diversity in
corporate America.
data sheet
Daily downloads
on the business
of technology.
b r a in s t o r m
health daily
News and analysis
of groundbreaking
advances in health
care and biotech.
Stay on top of
business’s ever-
changing world
at fortune.com/
newsletters.
passions
