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TOOL 4 ­ Landing Page Software
A landing page is a promotional webpage with the sole purpose of
obtaining or converting traffic.
Landing pages generally fall within  2  types, firstly a squeeze page
where we merely seek to obtain an opt­in to an email list or a sale
page where we look to sell something.
We need a landing page to pre sell our offer which will increase the
conversions of our traffic to sale.
If you google landing pages you will be met with a plethora of
solutions for creating such pages. The high ranking sites will all be
web based subscription services. Services such as Lead Pages and
Click Funnels. Some of these services are incredible. Once you work
up your business i’m sure will look into these for sheer ease of use,
high converting tested templates and beautiful design of the
products, but for now there are FREE alternatives. All the
alternatives will require hosting as you need to put your sites
somewhere, hence the earlier requirement for installing wordpress to
your hosting.
Fortunately we can utilize wordpress to make landing page. However
it does take a little bit of time and effort. But, its free, thats what
make the paid options so enticing, but let’s crack on with wordpress
because it is very simple.
Fortunately there are a number of plugins you can install to your
wordpress site that will allow you to help you to create decent
landing pages.
What needs to go on my landing page?
The landing page needs to pre sell the offer or gain an opt­in.
Therefore you need three key elements.