- An attention grabbing headline
- Persuasive sale copy or video
- A call to action with an optin box
Fairly straightforward set of elements. Just remember to consider
your end goal. What is the purpose of this landing page. When
putting a page together the three elements to consider are; the
customer's pain points, the benefits of the offer and how this solves
the problem. Remember you do need to sell the offer to the reader.
You need to get them to optin.
The landing page will be promoting an offer, so ensure that you have
the link to where the landing page will send the viewer once they
optin.
What i need to do
This is the biggest tutorial so please concentrate and follow all the
steps. - Log in to your wordpress admin page. Here you can change the
look of your site and also create new content. You’ll find this link in
your hosting, but it will usuually be
http://www.yourdomain.com/wpadmin/ You will have set up a username
and password during the wordpress instaltion. - Install a simple and basic wordpress theme. A theme is effectively
the general style of your site including where menu, main content,
header images are placed and look as well as how text is formatted.
We want one as plain as possible. Do your research. Many will have
templates specifically to create landing page or templates that just
strip out all the additional stuff. To see what templates a theme has
create a new ‘page’ and in the edit mode on the right hand side there
may be a drop down menu for templates if the theme has them. If it
doesn't try another theme. For this example install the theme
derrickjt
(DerrickJT)
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