WHAT IS SEO & HOW IT WORKSThere are tons of sites, books, guides (we even wrote one here at
Search Engine Journal) – and you might find that most of those
resources offer conflicting information.
Part of the reason SEO frustrates so many people is that it changes
continuously.
Why? Because when marketers get their teeth into a new
“strategy,” they like to run it into the ground.
Essentially, we are why we can’t have nice things.
Also, there’s the fact that Google is constantly updating its
algorithm.
SEO is a never-ending battle to get more eyes on your website and
convince Google that your site is worth sending searchers to.