More than 55%: The percentage of shoppers who say they used
online video while actually shopping in a store. (Google/IPSOS)
90%: The percentage of consumers who used the internet to find a
local business in the last year. (BrightLocal)
91%: The percentage of consumers who say that positive reviews
make them more likely to use a business. (BrightLocal)
82%: The percentage of consumers who read online reviews for
local businesses. (BrightLocal)
13 minutes and 45 seconds: The time an average consumer
spends reading reviews before making a decision. (BrightLocal)
76%: The percentage of consumers who trust online reviews as
much as recommendations from family and friends. (BrightLocal)
71 MIND-BLOWING SEARCH ENGINE OPTIMIZATION STATS