3: The average number of words a typical searcher uses in their
search query. (Moz)
~8%: The percentage of search queries that are phrased as
questions. (Moz)
18%: The percentage of queries on Google that result in the
searcher changing their search terms without clicking any results.
(Moz)
21%: The percentage of searches that lead to more than one click
on Google’s results. (Moz)
8%: The percentage of Google queries result in pogo-sticking
(i.e., the searcher clicks a result, then bounces back to the search
results page and chooses a different result). (Moz)
9 days longer: The average number of days people take to make
purchase decisions in 2019 compared with 2015. (Google)
71 MIND-BLOWING SEARCH ENGINE OPTIMIZATION STATS