If I were to boil down the essential difference between
strategy and tactics, I would say that:Strategy focuses on the why.
Tactics on the how.And then I asked my new teammates for their thoughts
and got back some great responses:Strategy is made up of multiple tactics.- Patrick Willoughby
The strategy is the planning ... and the tactics are the
concrete actions you take to carry out the strategy. –
Claudia Miller
Strategy is the plan, and tactics are the actionable items
to carry out that plan. – Megan Mars
Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat. - Sun Tzu
That’s word-for-word what I meant.
Think of strategies and tactics like trying to bring traffic to your
website versus bringing in targeted traffic.
SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!