SEO-for-Beginners

STRATEGY BEGAT TACTICS BEGAT STRATEGY

If I were to put the correlation of strategy to tactics into biblical
terms – particularly, the King James English – it would be: Goals be-
gat strategy, which begat tactics, which begat more strategy, which
begat more tactics, which begat so on and so forth.

Let’s say a website has a goal of increasing sales by 10% over the
next 12 months. The first step is to develop a strategy to achieve
that goal.

That might include these tactics:

Organic optimization

Paid advertising

Site UX optimization

Social media marketing

SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!