SEO-for-Beginners

(DerrickJT) #1

But that is by no means the complete strategy. You have to look at
each tactic and ask how you will use it to achieve the established
goal.


From here, we need to then look at the strategy for each of these
tactics and see if yet another strategy may be needed.


Take on-page optimization. What does the execution of that look
like?


For example, the tactic of organic optimization requires
its own strategy, which might include the following
additional tactics:

Site architecture improvements
On-page optimization
Local optimization
Link building

Well, lo and behold, here come more tactics which
include optimizing:

Titles
Descriptions
URLs
Breadcrumbs
Content

SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!
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