And yet again, some of these tactics also require a
strategy of their own:What format will your titles and descriptions follow?
Will there be an established structure for the URLs and
breadcrumbs? What is it?
Will all the content be written with a particular voice?
How will calls to action be integrated?If you don’t build a strategy for each tactic then you may find your-
self “optimizing” without having any type of uniformity.
That might work well for a single page, but it will likely fail to help
you achieve the broader goal. Or, in more common parlance: tactics
without strategy can win a battle, but they won’t win the war.
In the end, the actions you take may turn out to be the same with or
without having taken the time to develop a strategy. But the result
will be different.
Without a strategy, you have nothing for which to measure your
success. Sure, you got traffic, but is it the right traffic? And was it
profitable?
SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!