You’ve probably heard it said, “if you aim at nothing, you’ll hit it every
time.” This is the essence of digital marketing without a strategy.
Anyone can implement SEO tactics. But without a strategy, they’re
aiming at nothing.
It might look the same, and you might be charged the same, but, be-
lieve me, it isn’t the same. It’s more like work for the sake of work.
You might stumble upon a few wins here and there, but there isn’t
any guiding principle that ensures that the tactics are directing you
to the greatest possible success.
SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!