STRATEGY ALWAYS COMES FIRST
If you ask me now what the difference between a strategy and a
tactic is, I’d say a strategy is an accumulation of evolving tactics
used to achieve a stated goal for the best possible ROI.
That strategy should always drive the tactics (as well as the strate-
gies for those tactics).
You can choose to implement tactics without starting with a solid
strategy, but you’ll never get the result you want.
SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!