MAKE SURE THAT PAGES ON YOUR SITE CAN
BE REACHED BY A LINK FROM ANOTHER
FINDABLE PAGE
Google recommends that all pages on your site have at least one
link from another page. Links make the world wide web, so it makes
sense that your primary means of navigation are links. This can be
done through your navigation menu, breadcrumbs, or contextual
links.
Links should also be crawlable. Making your links crawlable ensures
a great user experience, and that Google can easily crawl and un-
derstand your site. Avoid using generic anchor text to create these
links, and use keyword phrases to describe the outgoing page.
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND