They would not be searching for the same keywords that someone
who is at the end of the buying funnel would be (e.g., they are just
about to buy).
In addition, you must also consider your potential client’s mindset
- what are they thinking when they are searching for these key-
words?
Once you have concluded the keyword research phase of your proj-
ect, then you must perform on-page optimization.
This on-page optimization process usually includes making sure
that every page on your site mentions the targeted keyword phrase
of that page.
You cannot do SEO without effective keyword research and target-
ing. SEO doesn’t work that way. Otherwise, you are not doing SEO.
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