SEO-for-Beginners

You run into a site that has nothing but branded keyword phras-

es and hasn’t done all that much to differentiate themselves in the

marketplace.

Through your research, you find that they have not updated their

blog all that much with a variety of keyword topics, and instead

have only concentrated on branded posts.

The solution to this is quite simple – make sure that you use target-

ed keyword phrases that are of broader topical relevancy to come

up with content, rather than branded keywords.

This goes back to the fundamentals of SEO, or SEO 101: include the

keywords that your users would type to find those pages, and make

sure your site includes those words on its pages.

This is, in fact, part of Google’s general guidelines for helping users

understand your pages.

Common Issue

Solution

GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO

KNOW & UNDERSTAND