MAKE YOUR SITE’S IMPORTANT CONTENT
VISIBLE BY DEFAULT
Google’s guidelines talk about making sure that your site’s most im-
portant content is visible by default.
This means that you don’t want buttons, tabs, and other navigational
elements to be necessary to reveal this content.
Google also explains that they “consider this content less accessi-
ble to users, and believe that you should make your most important
information visible in the default page view.”
Tabbed content – yes, this falls under content that is less accessible
to users.
Why?
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND