SEO-for-Beginners

Meta data is the title and lines of text that show up in the search

results page.

For example, if you Google “who killed Carol Baskin’s husband,”

here’s the metadata you’ll see:

Meta data tells the user what they can expect to find if they click on

the page.

Meta Data Matters

Optimizing your meta data is pretty simple:

Include relevant but not repetitive, keywords, and varia-

tions in the title and description.

Keep it short, but not too short. Google cuts off meta de-

scriptions around 160 characters, so aim for less than

that.

Be clear and concise, so users know what to expect.

WHAT IS SEO & HOW IT WORKS