GOOGLE’S WEBMASTER GUIDELINES ARE
REALLY GUIDELINES
As SEOs, Google’s Webmaster Guidelines are just that, guidelines. It
can be said that they’re just “guidelines” and not necessarily a rule.
But, watch out – if you violate them egregiously, you could be
outright banned from the SERPs. I prefer remaining on Google’s
good side. Manual actions are ugly.
Don’t say we didn’t warn you.
Of course, penalties can range from algorithmic devaluations
to outright manual actions. It all depends on the severity of the
violation of that guideline.
And, pages and folders can be devalued when it comes to Penguin
issues.
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND