Armed with this knowledge, you should be able to identify whether
certain techniques have caused you to get into some serious
trouble.
As an aside, it is definitely worth it following Google’s guidelines
from the start.
While results are slower when compared to other, more aggressive
methods, we highly recommend this approach.
This approach will help you maintain a more stable online presence,
and you don’t have to suffer through a manual action or algorithmic
devaluation.
The choice is yours.
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND