To a certain extent, a lot of SEO is a numbers game. We
focus on:Rankings.
Search volumes.
Organic traffic levels.
Onsite conversions.That’s because these metrics are what we are typically judged by
as SEO professionals – and for the most part, can be measured
across competitor websites (through third-party tools).
Clients want to rank higher and see their organic traffic increasing
and, by association, leads and sales will also improve.
When we choose target keywords, there is the tendency and ap-
peal to go after those with the highest search volumes, but much
more important than the keyword’s search volume is the intent be-
hind it.
There is also a tendency to discount any search phrase or keyword
that has a low or no, search volume based on the fallacy of it offer-
ing no “SEO value,” but this is very niche dependent.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT