This chapter will explain not only the different
categorizations of search intent but also:How intent relates to the content and website
experiences, we choose to produce.
How the search engines establish user intent based on a
simple query input.This is a key part of the equation that is often overlooked when con-
tent is produced, it’s great that you want to rank for a specific term,
but the content has to not only be relevant but also satisfy the user
intent.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT