GOOGLE & SEARCH INTENT
There have been a lot of studies conducted into understanding the
intent behind a query, and this is reflected by the types of results
that Google displays.
Google’s Paul Haahr gave a great presentation in 2016, looking at
how Google returns results from a ranking engineer’s perspec-
tive.
The same “highly meets” scale can be found in the Google Search
Quality Rating Guidelines.
In the presentation, Haahr explains basic theories on how if a user
is searching for a specific store (e.g., Walmart), they are most likely
to be looking for their nearest Walmart store, not the brand’s head
office in Arkansas.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT