Think of meta data as ads for your content.
Why should users click? What can you tell them?
Use the meta to encourage clicks, which will drive traffic, which will
lead to more traffic.
Links have been a critical aspect of SEO as long as Google has
existed.Essentially, links work as ‘votes’ telling Google that other sites think
your content is useful and relevant.The more high-quality, relevant links you acquire, the higher your
site will likely rank for related key terms.In short, links are still fundamental to SEO.But, quality matters more than quantity.If you invest in link building as part of your SEO efforts, target links
from high-authority, high-traffic websites.Links Matter, But....
WHAT IS SEO & HOW IT WORKS