SEO-for-Beginners

(DerrickJT) #1

QUERIES WITH MULTIPLE MEANINGS


Due to the diversity of language, many queries have more than one
meaning – for example, [Apple] can either be a consumer electrical
goods brand or a fruit.


Google handles this issue by classifying the query by its interpreta-
tion.


The interpretation of the query can then be used to define intent.
Query interpretations are classified into the following three areas:


HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT
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