DO – KNOW – GO
Do, Know, Go is a concept that search queries can be segmented
into three categories: Do, Know, and Go.
These classifications then, to an extent, determine the type of re-
sults that Google delivers to its users.
When a user performs a “do” query, they are looking to achieve a
specific action, such as purchasing a specific product or booking a
service.These are important to e-commerce websites, for example, where
a user may be looking for a specific brand or item.Do (Transactional Queries)
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT