As a result, Google is currently estimating that 15% of the queries
it’s handling on a daily basis are new and have never been seen
before.
This is in part due to the new accessibility that the world has and
the increasing smartphone and internet penetration rates being
seen globally.
Mobile is gaining increasing ground not only in how we search but in
how we interact with the online sphere.
In a number of countries, including the United States, United
Kingdom, Brazil, Canada, China, and India, more than 60% of our
time spent online is through a mobile device.
One key understanding of mobile search is that users may not also
satisfy their query via this device.
In my experience, working across a number of verticals, a lot
of mobile search queries tend to be more focused on research
and informational, moving to desktop or tablet at a later date to
complete a purchase.
According to Google’s Search Quality Rating Guidelines:
“Because mobile phones can be difficult to use, SCRBs can help
mobile phone users accomplish their tasks very quickly, especially
for certain Know Simple, Visit in Person, and Do queries.”
Mobile is also a big part of Google Search Quality Guidelines, with
the entirety of section two dedicated to it.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT