A pure informational query can range from [how long does it take to
drive to London], to [gabriel macht imdb].
To a certain extent, these aren’t seen in the same importance as
directly transactional or commercial queries – especially by e-com-
merce websites. Still, they do provide user value, which is something
Google looks for.
For example, if a user wants to go on holiday, they may start with
searching for [winter sun holidays europe] and then narrow down to
specific destinations.
Users will research the destination further, and if your website is
providing them with the information they’re looking for, then there is
a chance they may also inquire with you as well.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT