Rich snippets and special content results blocks (i.e., featured snip-
pets) have been a main part of SEO for a while now, and we know
that appearing in a SCRB area can drive huge volumes of traffic to
your website.On the other hand, appearing in can mean that a user won’t click
through to your website, meaning you won’t get the traffic and the
chance to have them explore the website or count towards ad im-
pressions.That being said, appearing in these positions is powerful in terms of
click-through rate and can be a great opportunity to introduce new
users to your brand/website.Featured Snippets & Clickless Searches
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT