User experience (UX) plays a substantial role in how well your
website will rank on Google.However, user experience depends on a ton of factors like site
infrastructure and layout, content, and so forth, making it hard to
measure.If you want to win at SEO in 2020, UX should be a top priority.User Experience (UX) Impacts Rankings
Here are a few best practices to follow:Ensure time on page and CTR are high, and the bounce
rate is low. These signals are not direct ranking factors,
but optimizing your site for high engagement can help
indirectly. Happy users, happy Google.
Make your site easy to navigate. Improve your website’s
navigation to make sure users quickly Google said Way
find a page that they are looking for. “The simpler, the
better” approach works perfectly here. Navigation bars,
drop-down menus, internal links, and a site search will
help.
Site speed matters a lot. In an ideal world, your site
should load in less than 2 seconds. Image compression,
code and structure optimizations, and faster servers will
help. Start with Google’s PageSpeed Insights tool to see
where you stand.WHAT IS SEO & HOW IT WORKS