- ANSWER THE PUBLIC
Answer The Public is another favorite of mine and relatively
new to the scene compared to other tools. It uses searches from
Google and Microsoft Bing and has a massive database that can
predict what searchers are going to ask.
The interface is what makes this tool one of my favorites. While it is
a keyword research tool, it displays a beautiful visualization of data.
I had a chance to speak with Casie Gillette, Senior Director of
Digital Marketing at KoMarketing, about learning what type of
content people search for and why. She said:
“We spend a lot of time search results, looking at the types of
content and what the engines are showing. It’s tough to understand
44 FREE TOOLS TO HELP YOU FIND WHAT PEOPLE SEARCH FOR