44 FREE TOOLS TO HELP YOU FIND WHAT PEOPLE SEARCH FOR- GOOGLE ALERTS + IFTTT
Google Alerts is similar to Buzzsumo, except you can have
unlimited alerts for free. If you’re searching for a particular topic or
competitor, you can set-up Google Alerts to come to your inbox as
it happens, once a day, or once a week.
I like to pair my Google Alerts with IFTTT recipes. I use this recipe
to add my Google Alerts to a spreadsheet. And, this one to push
Google Alerts to Slack.