There’s a lot of SEO “experts.”Some of them claim to get you the top page of Google
“Guaranteed!” others who don’t actually do SEO, but write about it
a lot.Follow the real SEO experts and take their advice with a grain of
salt.What works for an ecommerce site in tech isn’t necessarily going to
work for a restaurant supply store.Pay attention to what comes from Google directly from folks like
John Mueller and Gary Illyes.Read Real Experts
White hat is above the board, totally legit SEO. Some have argued
convincingly, however, that white hat isn’t really a thing anymore.
A lot of SEO pros walk the gray hat line. And a lot of them get
burned.
If you want to succeed in SEO, you need to do things the right way.
If something feels off – like buying or selling links – it’s probably
going to burn you and torpedo your site.
Trust me. It is not worth the long-term risk.
WHAT IS SEO & HOW IT WORKS