- GOOGLE KEYWORD PLANNER
I like to use this tool when starting to move into my keyword
mapping, but some marketers want to start brainstorming with
Google’s Keyword Planner.
Like Katy Katz, Director of Account Strategy at Marketing Fresh.
She says:
“I use a combination of tools to find popular, relevant search terms
for content. There are so many great ones now it’s impossible to
pick one! I still like starting with the Keyword Planner to get an idea
of search frequency. Once I have that, I dig into how people are
using those terms and work to identify related opportunities.”
Whenever you decide Google’s Keyword Planner is best for you it
will help you clarify which keywords are attainable. You want to find
that sweet spot of high search volume with low competition.
44 FREE TOOLS TO HELP YOU FIND WHAT PEOPLE SEARCH FOR