These artificial links have negative consequences for the pages.The rank of these pages with artificial links can be hurt by various
ranking factors monitoring link quality, as well as algorithm
updates, or even manual actions from Google.In order to have good, natural links, a site needs quality content
that is trustworthy, credible, and authoritative.This allows the pages to gain quality, natural links from other
websites, which will help their ranking.Over the past decade, Google has implemented a series of
important algorithm updates. One of these important updates was
Penguin.Google’s Penguin update has now become an essential part of the
core algorithm.The Penguin update allows Google to evaluate the quality of links
more effectively.Right after this update, some SEO professionals were initially
under the impression that links no longer mattered; however, this is
not the case.Inbound Links Are Still Important Even After
Google’s Penguin Update
WHY LINKS ARE IMPORTANT FOR SEO