Links are important in ranking and still indicate the same values as
before.
Links serve as a reflection of the quality of a page’s content as long
as they are natural links.
The Penguin update made it easier for Google to identify artificial
links.
Links have always been important ranking factors; however,
the methods of obtaining links have evolved, especially after the
Penguin update arrived.
After the Penguin update, there is now a stronger emphasis on
natural links, which made many SEOs in the industry focus a lot
more on content marketing.
Creating link-worthy content and promoting the content to the
world to gain users that would be naturally willing to share and link
to the content promoted.
WHY LINKS ARE IMPORTANT FOR SEO