Here are a couple of things to look out for that may
jeopardize your link building efforts:
Naturally, when people add a link on a page going to
your website, often the anchor text will be your brand or
company name. Thus, if your keyword-focused anchor
text is more in quantity than your branded anchor text,
this might cause problems. It is best to have more
branded anchor text.
Not everyone thinks the same, and it is highly unlikely that
a lot of people will use exactly the same anchor text. If
you keep optimizing for the same anchor text when trying
to gain links from other sites and it starts to become the
majority anchor text and it is not your brand name, this is
highly unnatural. It is important to see some diversity in
anchor text, even including generic anchor text like click
here, visit here, website, etc.
WHY LINKS ARE IMPORTANT FOR SEO