INTERNAL LINK FOCUS: DISTRIBUTE
PAGERANK WELL ACROSS YOUR SITE
Inbound links are the most beneficial because PageRank gets
passed on from other sites to your site.
The more inbound links you get, the more PageRank you receive.
As the chain of links hops from one page to another, the flow of
PageRank gets weaker and weaker.
In almost any website, the page with the most inbound links is the
homepage of the site. Therefore, if a page within your site is too far
from the homepage, the PageRank will decrease significantly before
reaching the page.
WHY LINKS ARE IMPORTANT FOR SEO