This causes pages that are linked really far from the
home page to rank poorly. Since not all pages will get
inbound links, your internal links should serve two
purposes:
Help users navigate to the different pages of your site.
Help search engines crawl your entire site with fewer
hops as possible from page to page.
Here are the common areas where you will find internal
links:
Normal Site Navigation: Links that are usually located
in a top bar menu, sidebar menu, and in the footer
that exists on all pages. This is usually built upon your
site architecture and how topics are categorized and
subcategorized to build out topics and subtopics from
general to specific pages.
Related Pages: A section of a page that points out other
pages that are related to the topic of the page. This is
beneficial to users because it helps suggest pages that
the user was probably looking for.
WHY LINKS ARE IMPORTANT FOR SEO