OUTBOUND LINK FOCUS:
JUST APPEAR NATURAL
Over the years, SEO pros have evolved how they use outbound
links.
Some believed that outbound links took away PageRank, decreas-
ing its potential to rank.
For some number of years, this may have been correct.
This is where terms like “PageRank hoarding” and “PageRank chan-
neling” came from.
Any outbound link was the equivalent of a leak. But if an outbound
link was necessary for users, you could add the nofollow link attri-
bute.
WHY LINKS ARE IMPORTANT FOR SEO