SEO-for-Beginners

(DerrickJT) #1

SUMMARY


Links have been an important part of SEO. They still are. And it
looks like it will still be important in the years to come.


However, like many other things in SEO, how optimization was done
in the past is much different compared to how it is done today.


We classify links as inbound links, outbound links, and
internal links.

Inbound links provide the largest impact since they are
like votes of trust, credibility, and authority that help out
in ranking, but it is important that these inbound links are
natural links and come from high quality, relevant sites.

Internal links help distribute PageRank from the inbound
links to other pages of the site to help improve ranking on
many other pages. Furthermore, internal links aren’t only
about search engines. Always serve the users first.

Outbound links should just be used in a way that appears
natural to the user. Linking out to high-quality sites will
help show these signs and also help associate your site
with higher quality sites.

WHY LINKS ARE IMPORTANT FOR SEO
Free download pdf