Search engine optimization
(SEO) very much revolves
around Google today.
However, the practice we now know as SEO actually predates
the world’s most popular search engine co-founded by Larry
Page and Sergey Brin.
Although it could be argued that SEO and all things search
engine marketing began with the launch of the first website
published in 1991, or perhaps when the first web search engine
launched, the story of SEO “officially” begins a bit later, around
1997.
According to Bob Heyman, author of “Digital Engagement,”
we can thank none other than the manager of rock band
Jefferson Starship for helping give birth to a new field that we
would grow to know as “search engine optimization.”
You see, he was quite upset that the official Jefferson Starship
website was ranking on Page 4 of some search engine at the
time, rather than in Position 1 on Page 1.